Service & Reactivation for Roofing businesses
Asks happy customers for reviews and re-engages the ones who went quiet — the two moves that compound.
How roofing shops run the numbers
- Typical labor rate: $85/hr
- Material markup: 45%
- Target margin: 30%
- Minimum job: $500
Industry ballparks — Automic Trades pre-fills these for your roofing shop, then tunes to your books.
What the Service & Reactivation does
- Requests reviews after completed jobs across Google, Facebook, Yelp
- Re-engages customers who have not booked in 6 / 12 / 18 months
- Sends seasonal reminders (gutter clean in fall, AC tune-up in spring)
- Times win-back outreach to the season and the customer's history, not a blast
- Never sends a review request to an unhappy customer
Why it helps roofing owners
Most online reviews come from customers who were asked — BrightLocal's 2025 survey found 65% of customers actually leave one when prompted. Same math for reactivation: last year's customers are a bigger pool than this month's leads. Service & Reactivation works both sides so you compound rather than churn.
Put the Service & Reactivation to work for your roofing business
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