Marketing
Marketing is your attribution engine. It tags every way a lead can find you, stamps each new lead with where it actually came from, and reports — weekly — which channels turned into booked, paid work. You get the clarity an agency sells, without the agency markup.
- Generates UTM tracking links you drop into flyers, bios, Google Business posts, or email signatures — anywhere a lead might come from
- Stamps every inbound lead with its source so attribution is real, not a guess
- Reports weekly ROI by channel: leads in, then scheduled, won, and dollars booked
- Tells you when more than ~30% of your leads arrive with no source, and suggests a tracking convention to fix it
- Suggests a seasonal acquisition push ahead of your busy season — you decide whether to run it
A weekly ROI brief lands by SMS or email. Marketing does not spend your money or run your ad accounts — it tells you what your existing marketing is returning so you decide where effort goes. The first few seasonal suggestions come as approval cards; after that they are routine.
Every owner we interviewed described the same number-one marketing pain: I spent money — on what, and did it work? Most shops either fly blind or overpay an agency taking a 30% margin to answer that. Marketing closes the loop with honest attribution and weekly ROI, without the markup.