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SPECIALIST #08Active now

Social Media

Shows the work

First post ready to approve within 24 hours of signup

Plans and posts your weekly content to Facebook and Instagram — with Google posts drafted for you to publish — all in your voice.

Hire this Specialist $300 / moReady for work
Shows the work
What it does

Meet your Social Media Agent

Composes weekly posts across connected platforms

Uses your photo library and brand voice for before/after content

First three drafts owner-approved; subsequent posts go automatically

Drafts posts for your Google Business Profile to publish (Facebook and Instagram post directly)

Responds to simple comments and DMs; escalates complex ones

Tracks engagement across platforms

How it supports you, in action

From job photos to a week of posts

User flow · Social Media
SystemWeekly content planA calendar built around your real work
SpecialistDrafts posts in your voiceFrom job photos and seasonal hooks
Your callYou approve the first draftsYou set the tone; it learns it
SpecialistPosts to Facebook & InstagramGoogle posts are drafted for you to publish
SpecialistReplies to commentsDrafts replies to FB/IG comments and DMs for approval
Works with the team

Where it sits in the line

Social Media turns the work you're already doing into visible proof — fed by job photos and review prompts, published out to your audience.

Feeds in
Logistics
job photos from the field
Service
reviews to amplify
Hands off to
Your audience
sees consistent content
Value to the business

What it’s worth to the shop

Your shop stays visible and active online without a single evening spent on it — consistent posts from real jobs, and reviews that never sit unanswered.

Always-on presence

A steady weekly cadence across the platforms that matter, drawn from the work you're already doing.

Your brand, your tone

First drafts come to you for approval — it learns your voice, then keeps to it on every post and reply.

Comments answered

New Facebook and Instagram comments get a timely, on-brand reply instead of sitting there telling customers no one's home.

24 hours
to your first post ready to approve
Weekly
content across 3 platforms
Your voice
on every post and reply
You stay in charge

What runs automatically vs. needs your approval

Runs automatically
  • Planning the weekly content calendar
  • Scheduling and posting approved content to Facebook and Instagram
  • Watching Facebook and Instagram comments
Waits for you
  • The first drafts that set your voice
  • Replies to complaints or off-tone comments
  • Any post outside the approved style

You approve the voice up front and the sensitive replies — the routine cadence runs on its own.

Questions owners ask

Frequently asked questions

What does the Social Media do?
Social Media plans and posts your weekly content to Facebook and Instagram, drafts posts for your Google Business Profile to publish, and replies to comments and DMs — in your voice, with owner approval on the first three drafts.
How much does the Social Media cost?
The Social Media is $300/mo, à la carte — hire it alone or alongside other Specialists. Every complete block of 5 Specialists you hire takes $100 off the monthly total, and the Office Manager is included free with any paid Specialist. No tiers, no seats.
What's included with the Social Media?
Always-on presence — A steady weekly cadence across the platforms that matter, drawn from the work you're already doing. Your brand, your tone — First drafts come to you for approval — it learns your voice, then keeps to it on every post and reply. Comments answered — New Facebook and Instagram comments get a timely, on-brand reply instead of sitting there telling customers no one's home.
Do I need anything else to use the Social Media?
First three posts on each channel require your explicit thumbs-up. After that, posts go live on the schedule, and you only see the outliers — pricing questions, complaints, press inquiries. The tone sample you supplied at onboarding shapes every post's voice.
Ready to meet the team?

Put Social Media to work.

Get started. Your whole team starts working in ten minutes.

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