Customer Communication for General Contractor businesses
Confirms appointments, follows up on open quotes, and chases overdue invoices in your tone — on a schedule, never harassing.
How general contractor shops run the numbers
- Typical labor rate: $85/hr
- Material markup: 35%
- Target margin: 25%
- Minimum job: $1000
Industry ballparks — Automic Trades pre-fills these for your general contractor shop, then tunes to your books.
What the Customer Communication does
- Sends quote follow-ups on a set cadence — 24 hours, then 3, 7, and 30 days — and stops the moment the quote is accepted
- Works overdue invoices in tiers — a gentle reminder, then firmer, then a final notice — never threatening legal or collections; that call is escalated to you
- Confirms upcoming appointments so fewer customers no-show
- Checks in after the job is done and re-engages customers who have gone quiet
- Answers routine customer questions (ETA, rescheduling, job status)
- Handles disputes by gathering the facts and escalating to you
- Writes in the voice you calibrated during onboarding
Why it helps general contractor owners
The money you leave on the table is almost always in follow-through. Quote follow-ups that don't happen, invoices that age past 60 days, customer questions that go 48 hours without a reply. Customer Communication runs that follow-through even when the crew is ten hours in on a job.
Put the Customer Communication to work for your general contractor business
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