Marketing for HVAC businesses
Stamps every lead with where it came from and reports which channels actually turn into booked, paid work.
How HVAC shops run the numbers
- Typical labor rate: $125/hr
- Material markup: 60%
- Target margin: 30%
- Minimum job: $150
Industry ballparks — Automic Trades pre-fills these for your HVAC shop, then tunes to your books.
What the Marketing does
- Generates UTM tracking links you drop into flyers, bios, Google Business posts, or email signatures — anywhere a lead might come from
- Stamps every inbound lead with its source so attribution is real, not a guess
- Reports weekly ROI by channel: leads in, then scheduled, won, and dollars booked
- Tells you when more than ~30% of your leads arrive with no source, and suggests a tracking convention to fix it
- Suggests a seasonal acquisition push ahead of your busy season — you decide whether to run it
Why it helps HVAC owners
Every owner we interviewed described the same number-one marketing pain: I spent money — on what, and did it work? Most shops either fly blind or overpay an agency taking a 30% margin to answer that. Marketing closes the loop with honest attribution and weekly ROI, without the markup.
Put the Marketing to work for your HVAC business
$300 / mo flat, and every 5 Specialists takes $100 off. Set up in minutes — add or drop any of them, any time.
Get started →